NBA

Storyboarding - Illustration - UX Design - CSS
Flash Development

The NBA was looking for opportunities to promote its All Skills Challenge Event during All Star Weekend. Candesa teamed up with the NBA to develop an online basketball game that mimicked the live event. Players choose a side and were able to compete against the pros times in the live event. Interactive games create a rich environment for users by making them significantly more involved thus generating greater interest in the brand.